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5.3 Use Circular Thinking in Product Development
Estimated learning time
3 to 5 minutes
Circular thinking means looking at ingredients, packaging, energy and waste as part of a loop rather than a one-way process. Instead of asking only what the business can make, ask what else an ingredient, by-product or process could support.
Circular thinking does not need to be complicated. A bakery might use surplus vegetables in savoury fillings. A producer might turn imperfect fruit into compote. A processor might use leftover pulp in crackers, sauces or snack products.
The strongest circular ideas still need to make commercial sense. The product must taste good, be safe, have a clear use and fit the business model.
In food production, circular thinking can include:
This interview with a Greek plant-based food business discusses circular economy, food waste reduction, sustainable sourcing, collaboration with local producers and innovation in plant-based production.
The example is useful because it connects sustainability with practical food business decisions. Circular thinking is not only an environmental idea. It can support sourcing, reduce waste, create new value and strengthen collaboration with producers.
The lesson is to look at one current process and identify what is being underused. This could be a by-product, seasonal surplus, packaging choice or local partnership opportunity.
Key takeaway:
Circular thinking helps businesses reduce waste and create value from resources that might otherwise be overlooked.
Practical advice
Identify one by-product, surplus or underused ingredient.
Ask whether it could support a new product or process.
Check safety, quality and customer value before developing it.
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